A livello prestazionale, secondo voi è meglio questo :

Codice PHP:
$querySql_bannerImpression "SELECT * FROM banner_stats WHERE id_banner = ".$id_banner." ";
                                                if (
$date_from 0) {
                                                    
$querySql_bannerImpression .= "AND data => ".$date_from." ";
                                                };    
                                                if (
$date_to 0) {
                                                    
$querySql_bannerImpression .= "AND data <= ".$date_to." ";
                                                };    
                                                
$result_bannerImpression $dbConn->query($querySql_bannerImpression);
                                                
$rows_bannerImpression $dbConn->affected_rows;
                                                
                                                return 
$rows_bannerImpression
O fare la SUM sulla select ?