Come da titolo, come faccio partire in automatico un video swf con questo codice, senza utilizzare il deprecato embed??

Codice PHP:
                <object type="application/x-shockwave-flash"
                 data="video/<?php echo $row[video]; ?>" width="350" height="240" id="VideoPlayback">
                 <param name="movie" value="video/<?php echo $row[video]; ?>" />
                 <param name="allowScriptAcess" value="sameDomain" />
                 <param name="quality" value="best" />
                 <param name="bgcolor" value="#000000" />
                 <param name="scale" value="showall" />
                 <param name="FlashVars" value="playerMode=embedded" />
                </object>