codice:
$query = "SELECT *, date_format(data, '%d/%m/%Y') as data_it 
           FROM $table_name 
           ORDER BY id DESC";

$result = mysql_query($query, $db) or die(mysql_error()) ;

while ($row = mysql_fetch_array($result)) {

print "Titolo: <a href=\"java-script:leggi('$row[id]');\">$row[titolo]</a> - Data inserimento: $row[data_it]
";
}