Se vuoi creare quell' effetto con una tua immagine devi usare il flash, se vuoi inserire quello nel tuo sito inserisci:

codice:
<object codebase="http://fpdownload.macromedia.com/get/flashplayer/current/swflash.cab"
                        classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000"
                        width="400" height="400" id="s7flyout" >
                    <param name="movie" value="http://s7e5a.scene7.com/s7viewers/flash/flyoutviewer.swf?image=Sagirosrl/htc_desire&flyout=400,325,405,75&transition=wipe,0.5"/>
                    <param name="bgcolor" value="FFFFFF"/>

                    <param name="quality" value="high"/>
                    <param name="wmode" value="transparent"/>
                    <param name="allowScriptAccess" value="always"/>
                    <embed type="application/x-shockwave-flash"
                        pluginspage="http://www.adobe.com/go/getflashplayer" 
                        width="400" height="400" name="s7flyout"
                        src="http://s7e5a.scene7.com/s7viewers/flash/flyoutviewer.swf?image=Sagirosrl/htc_desire&flyout=400,325,405,75&transition=wipe,0.5" bgcolor="FFFFFF"  
                        quality="high" wmode="transparent" allowScriptAccess="always">
                    </embed>
                </object>