Grazie per i suggerimenti. Ho risolto in questo modo:
$rs = risultato della query SQL;
//CREO LA MIA TABELLA
echo "
<table border='2' cellpadding='2' cellspacing='2' style='border-collapse: collapse' bordercolor='#111111' width='80%' height='23' id='Tab1'>
<tr bgcolor=â€#CCCCFF″ >
<td width='10%' height='23' align='center'> <b> <FONT SIZE=2>AAAA</FONT> </b></td>
<td width='10%' height='23' align='center'> <b> <FONT SIZE=2>BBBB</FONT> </b></td>
<td width='10%' height='23' align='center'> <b> <FONT SIZE=2>CCCC</FONT> </b></td>
</tr>";
//CICLO SUI RECORD INSERENDO I VALORI DEI CAMPI NELLE RISPETTIVE CELLE CREATE IN PRECEDENZA
while( $r = mssql_fetch_assoc( $rs ) ) {
$AAAA= $r["AAAA"];
$BBBB= $r["BBBB"];
$CCCC= $r["CCCC"];
echo "
<tr>
<td width='10%' height='23' align='center'>$AAAA</td>
<td width='10%' height='23' align='center'>$BBBB</td>
<td width='10%' height='23' align='center'>$CCCC</td>
</tr>";
echo "</table>";
}