codice:
#myid {
 width: 107px;
 background-color: #000000;
 text-align: center;
 vertical-align: middle;
}

h4 {
 font-weight: bold;
 font-size: 10px;
 font-family: Verdana, Arial, Helvetica, sans-serif;
 border: 1px none;
}

<td id="myid"><h4>NEWS</h4></td>
prova così