ciao Elisa ti rispondo per la seconda questione, in + ti invito a scrivere un oggetto più adeguato alle tue future domande 
Inserire questo codice nell <head> ...</head>
codice:
<script type="text/javascript" src="flashobject.js"></script>
Questo inseritelo dove volete che sia visualizzato il Flash
codice:
<div id="flashcontent">
Frase Sostitutiva
</div>
<script type="text/javascript">
var so = new SWFObject("NOME.swf ", "mymovie", "200 ", "100 ", "7 ", "#336699 ");
so.addParam("quality", "best");
so.addParam("wmode", "transparent");
so.addParam("salign", "t");
so.write("flashcontent");
</script>
Frase Sostitutiva = Puoi inserie o un link al Download su Adobe dell'ultima verisone di FlashPlayer oppure un immagine sostitutiva statica
NOME.swf = Nome del file .swf
200 - 100 = Larghezza e Altzza Swf
8 = versione di Flash Plyer chel'utente deve avere per visualizzare l'animazione
#336699 = Colroe di sfondo dell' swf
so.addParam("quality", "best"); = Qualità del swev [ Low - best - Hight]
so.addParam("wmode", "transparent"); = Parametro per rendere l'swf a sfondo trasparente
so.addParam("salign", "t"); = Tipo di alliniamento
so.write("flashcontent"); = Scrittua delllo script in div [flashcontent ]
N.B. Per inserire piu' swf in questo modo nella stessa pagina basta cambiare il nome del div in questo caso flashcontent e la variabile so del SWFObject in modi differenti
CODICE FILE ESTERNO flashobject.js
codice:
/**
* SWFObject v1.4: Flash Player detection and embed - http://blog.deconcept.com/swfobject/
*
* SWFObject is (c) 2006 Geoff Stearns and is released under the MIT License:
* http://www.opensource.org/licenses/mit-license.php
*
* **SWFObject is the SWF embed script formarly known as FlashObject. The name was changed for
* legal reasons.
*/
if(typeof deconcept == "undefined") var deconcept = new Object();
if(typeof deconcept.util == "undefined") deconcept.util = new Object();
if(typeof deconcept.SWFObjectUtil == "undefined") deconcept.SWFObjectUtil = new Object();
deconcept.SWFObject = function(swf, id, w, h, ver, c, useExpressInstall, quality, xiRedirectUrl, redirectUrl, detectKey){
if (!document.createElement || !document.getElementById) { return; }
this.DETECT_KEY = detectKey ? detectKey : 'detectflash';
this.skipDetect = deconcept.util.getRequestParameter(this.DETECT_KEY);
this.params = new Object();
this.variables = new Object();
this.attributes = new Array();
if(swf) { this.setAttribute('swf', swf); }
if(id) { this.setAttribute('id', id); }
if(w) { this.setAttribute('width', w); }
if(h) { this.setAttribute('height', h); }
if(ver) { this.setAttribute('version', new deconcept.PlayerVersion(ver.toString().split("."))); }
this.installedVer = deconcept.SWFObjectUtil.getPlayerVersion(this.getAttribute('version'), useExpressInstall);
if(c) { this.addParam('bgcolor', c); }
var q = quality ? quality : 'high';
this.addParam('quality', q);
this.setAttribute('useExpressInstall', useExpressInstall);
this.setAttribute('doExpressInstall', false);
var xir = (xiRedirectUrl) ? xiRedirectUrl : window.location;
this.setAttribute('xiRedirectUrl', xir);
this.setAttribute('redirectUrl', '');
if(redirectUrl) { this.setAttribute('redirectUrl', redirectUrl); }
}
deconcept.SWFObject.prototype = {
setAttribute: function(name, value){
this.attributes[name] = value;
},
getAttribute: function(name){
return this.attributes[name];
},
addParam: function(name, value){
this.params[name] = value;
},
getParams: function(){
return this.params;
},
addVariable: function(name, value){
this.variables[name] = value;
},
getVariable: function(name){
return this.variables[name];
},
getVariables: function(){
return this.variables;
},
getVariablePairs: function(){
var variablePairs = new Array();
var key;
var variables = this.getVariables();
for(key in variables){
variablePairs.push(key +"="+ variables[key]);
}
return variablePairs;
},
getSWFHTML: function() {
var swfNode = "";
if (navigator.plugins && navigator.mimeTypes && navigator.mimeTypes.length) { // netscape plugin architecture
if (this.getAttribute("doExpressInstall")) this.addVariable("MMplayerType", "PlugIn");
swfNode = '<embed type="application/x-shockwave-flash" src="'+ this.getAttribute('swf') +'" width="'+ this.getAttribute('width') +'" height="'+ this.getAttribute('height') +'"';
swfNode += ' id="'+ this.getAttribute('id') +'" name="'+ this.getAttribute('id') +'" ';
var params = this.getParams();
for(var key in params){ swfNode += [key] +'="'+ params[key] +'" '; }
var pairs = this.getVariablePairs().join("&");
if (pairs.length > 0){ swfNode += 'flashvars="'+ pairs +'"'; }
swfNode += '/>';
} else { // PC IE
if (this.getAttribute("doExpressInstall")) this.addVariable("MMplayerType", "ActiveX");
swfNode = '<object id="'+ this.getAttribute('id') +'" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" width="'+ this.getAttribute('width') +'" height="'+ this.getAttribute('height') +'">';
swfNode += '<param name="movie" value="'+ this.getAttribute('swf') +'" />';
var params = this.getParams();
for(var key in params) {
swfNode += '<param name="'+ key +'" value="'+ params[key] +'" />';
}
var pairs = this.getVariablePairs().join("&");
if(pairs.length > 0) {swfNode += '<param name="flashvars" value="'+ pairs +'" />';}
swfNode += "</object>";
}
return swfNode;
},
write: function(elementId){
if(this.getAttribute('useExpressInstall')) {
// check to see if we need to do an express install
var expressInstallReqVer = new deconcept.PlayerVersion([6,0,65]);
if (this.installedVer.versionIsValid(expressInstallReqVer) && !this.installedVer.versionIsValid(this.getAttribute('version'))) {
this.setAttribute('doExpressInstall', true);
this.addVariable("MMredirectURL", escape(this.getAttribute('xiRedirectUrl')));
document.title = document.title.slice(0, 47) + " - Flash Player Installation";
this.addVariable("MMdoctitle", document.title);
}
}
if(this.skipDetect || this.getAttribute('doExpressInstall') || this.installedVer.versionIsValid(this.getAttribute('version'))){
var n = (typeof elementId == 'string') ? document.getElementById(elementId) : elementId;
n.innerHTML = this.getSWFHTML();
return true;
}else{
if(this.getAttribute('redirectUrl') != "") {
document.location.replace(this.getAttribute('redirectUrl'));
}
}
return false;
}
}
/* ---- detection functions ---- */
deconcept.SWFObjectUtil.getPlayerVersion = function(reqVer, xiInstall){
var PlayerVersion = new deconcept.PlayerVersion([0,0,0]);
if(navigator.plugins && navigator.mimeTypes.length){
var x = navigator.plugins["Shockwave Flash"];
if(x && x.description) {
PlayerVersion = new deconcept.PlayerVersion(x.description.replace(/([a-z]|[A-Z]|\s)+/, "").replace(/(\s+r|\s+b[0-9]+)/, ".").split("."));
}
}else{
try{
var axo = new ActiveXObject("ShockwaveFlash.ShockwaveFlash");
for (var i=3; axo!=null; i++) {
axo = new ActiveXObject("ShockwaveFlash.ShockwaveFlash."+i);
PlayerVersion = new deconcept.PlayerVersion([i,0,0]);
}
}catch(e){}
if (reqVer && PlayerVersion.major > reqVer.major) return PlayerVersion; // version is ok, skip minor detection
// this only does the minor rev lookup if the user's major version
// is not 6 or we are checking for a specific minor or revision number
// see http://blog.deconcept.com/2006/01/11...lorer-flash-6/
if (!reqVer || ((reqVer.minor != 0 || reqVer.rev != 0) && PlayerVersion.major == reqVer.major) || PlayerVersion.major != 6 || xiInstall) {
try{
PlayerVersion = new deconcept.PlayerVersion(axo.GetVariable("$version").split(" ")[1].split(","));
}catch(e){}
}
}
return PlayerVersion;
}
deconcept.PlayerVersion = function(arrVersion){
this.major = parseInt(arrVersion[0]) != null ? parseInt(arrVersion[0]) : 0;
this.minor = parseInt(arrVersion[1]) || 0;
this.rev = parseInt(arrVersion[2]) || 0;
}
deconcept.PlayerVersion.prototype.versionIsValid = function(fv){
if(this.major < fv.major) return false;
if(this.major > fv.major) return true;
if(this.minor < fv.minor) return false;
if(this.minor > fv.minor) return true;
if(this.rev < fv.rev) return false;
return true;
}
/* ---- get value of query string param ---- */
deconcept.util = {
getRequestParameter: function(param){
var q = document.location.search || document.location.hash;
if(q){
var startIndex = q.indexOf(param +"=");
var endIndex = (q.indexOf("&", startIndex) > -1) ? q.indexOf("&", startIndex) : q.length;
if (q.length > 1 && startIndex > -1) {
return q.substring(q.indexOf("=", startIndex)+1, endIndex);
}
}
return "";
}
}
/* add Array.push if needed (ie5) */
if (Array.prototype.push == null) { Array.prototype.push = function(item) { this[this.length] = item; return this.length; }}
/* add some aliases for ease of use/backwards compatibility */
var getQueryParamValue = deconcept.util.getRequestParameter;
var FlashObject = deconcept.SWFObject; // for legacy support
var SWFObject = deconcept.SWFObject;
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